Instagram Reels have become a popular feature on the platform since their introduction in August 2020. These short videos allow users to showcase their creativity using editing options, text overlay, filters, and stickers. But did you know that you can also advertise on Instagram using Reels? In this blog post, we will take a closer look at Instagram Sponsored Reels and why you should consider using them as part of your digital marketing strategy.
Instagram introduced Sponsored Reels, also known as Reels ads, in June 2021. Before making them available to all users, Instagram tested these ads in a few countries. Similar to organic Reels, Sponsored Reels are vertical, full-screen, loop endlessly, and can last up to 30 seconds. They are positioned between native Reels, just like sponsored Stories.
So, why should you advertise using Instagram Reels? One of the main advantages is that Reels allow you to reach a wider audience. Even users who are not following you can discover your content through the Explore page, Reels tab, or their Instagram feed. This opens up new opportunities to connect with both local and international audiences.
Instagram Reels also provide a great way to showcase your brand’s personality, gain more fans, and generate new leads. You can create promotional Reels to generate interest in your upcoming product launches or share tutorials and advice on how to use your products. Additionally, you can give your audience a behind-the-scenes look at your company and even display user-generated content to encourage others to join your brand.
But where will your Instagram Reels ads appear? Just like organic Reels, Sponsored Reels can be seen in users’ Instagram streams, Explore, the Reels tab, or through hashtag searches. They are seamlessly integrated with natural content, making them more engaging for viewers.
When it comes to advertising on Instagram with Reels, there are a few things to consider. Reels ads are still relatively new, so there is less saturation compared to other ad features like sponsored Instagram Stories. This means your ads will have a higher chance of standing out. Additionally, Reels have gained a reputation for attracting user interest, both organically and through sponsored content.
To set up an Instagram Reels ad, you can use the Instagram Reels app, which is connected to Facebook. First, create your Reels video with the desired resolution. Add text, captions, and hashtags to make your ad more engaging. You can also include original audio to enhance the experience. Then, use the Ads Manager available for Instagram business accounts to set up your advertising campaign. Choose your marketing objective, set a budget, and define your target audience. Finally, select Instagram Reels as the placement for your ad and include a clear call to action.
In conclusion, Instagram Sponsored Reels offer a unique opportunity to reach a wider audience and promote your brand. With their seamless integration and high user engagement, Reels ads can be a valuable addition to your digital marketing strategy. Give them a try and see how they can help you grow your business on Instagram.